Sr. Physician Liaison
Responsible for driving referral volume in conjunction with associated service lines for Children's Health System of Texas through focused effort, production of strategic reports and attendance at monthly service line meetings, ambulatory leadership meetings and performance improvement initiatives. Strategically, and collaboratively establishes and cultivates relationships in a defined market area. Works as an agent, pursuing the internal partner's goals and expectations of Provider Outreach, and bridges the gap with that partner, UTSW faculty and Children's Health. An audience assignment focus is necessary where multiple service lines share interest in relationships with shared referral sources and dedicated liaisons for each would negatively impact the referring practice and/or physician. Responsible for learning, knowing and evaluating the physicians' needs individually and collectively, and understanding their marketplace. Builds trust in physicians by providing personalized customer service, and resolving issues and concerns in a timely manner. Educates private physicians about the programs, academic partner physicians and differentiating advantages services available at Children's Health. Serves as a point of contact regarding overall strategic direction for the rest of the liaison team through the production of summary reports and maintenance of monthly visit calendars for academic faculty, administration and other key staff.
Job Specific Responsibilities
Strategic Outreach Activities on behalf of the assigned audience or service line. (time inside/outside dependent upon strategies and tactics, but approximately 30/70 is assumed.)
•Schedule and execute strategically planned visits to referring providers including pediatrics and family medicine, outside hospital medical leadership and administration, and other identified prospective referral sources as determined in the role. The purpose for contact is to incrementally increase physician satisfaction and facilitate increased utilization, where appropriate, at Children's Health campuses.
• Educate and update prospective referring physicians and referral sources regarding compelling developments and changes, such as new services, new faculty, programs or expansion plans within the hospital system
• Facilitate relationship building between UTSW faculty, staff and community physicians including office visits, lunches and speaking engagements.
•Planning and Coordination of activities in support of specific service line/audience development and growth in outlying and/or regional Children's Specialty Centers and clinics.
Communication and coordination through use of tools and systems in place to educate General Pediatrician/Family Practice providers. Provide mentoring, field support and advice for other liaison team members. Serve in a leadership capacity exhibiting proper use of CRM system and working with management to ensure adherence to defined productivity metrics. Accompany when necessary other Provider Outreach Liaisons on specified, coordinated field visits as a consultant for the service line(s) and as a guest of the liaison. Proactively coordinate with management of both Provider Outreach and the service line(s) to ensure successful communication and alignment.
Education and learning, Strategic Planning, and coordination of activities and tactics with Partnering Service Line(s). If the role is audience-specific across multiple service lines then the same weight of importance is to be applied to those services commensurate to their need/participation.
Communicate, document and report all interactions and business information through CHST Provider Outreach management tools. Attend appropriate monthly service line meetings to present findings to administrative and physician leadership regarding referral patterns/changes. Work closely with assigned service line marketing representative to make certain appropriate collateral is available for entire team. Meet monthly with ambulatory operational leadership to discuss performance challenges and identify potential solutions designed to drive improved relations with community providers
•Actively build, maintain and improve account, contact and other information as needed in CRM system. Provide and enforce same-day expectation of communication of activities, tasks and events in the field.
•Drive production of custom reports, dashboards and data derived from activity and referrals to align system level strategies and appropriate tactics, and to communicate progress and achievements to key stakeholders.
Previous physician liaison, medical practice sales/marketing experience having direct contact with physicians in a liaison role for a hospital, medical practice or similar medical business or provider. (3 or more years of experience in pediatric facility is preferred.)
Required: Four-year Bachelor's degree or equivalent experience
Preferred: Graduate or professional work or advanced degree; or equivalent experience
Specific Knowledge, Skills and Abilities
Maintain effectiveness when experiencing major changes in work responsibilities or environment; adjust effectively to work within new work structures, processes, requirements, or cultures. Use appropriate interpersonal styles to establish effective relationships with customers and internal partners; interact with others in a way that promotes openness and trust and gives them confidence in one's intentions. Meet patient and patient family needs; take responsibility for a patient's safety, satisfaction, and clinical outcomes; use appropriate interpersonal techniques to resolve difficult patient situations and regain patient confidence. Ensure that the customer perspective is a driving force behind business decisions and activities; craft and implement service practices that meet customers' and own organization's needs. Develop and use collaborative relationships to facilitate the accomplishment of work goals. Identify and understand issues, problems, and opportunities; compare data from different sources to draw conclusions; use effective approaches for choosing a course of action or developing appropriate solutions; take action that is consistent with available facts, constraints, and probable consequences. Take prompt action to accomplish objectives; take action to achieve goals beyond what is required; be proactive. Deal effectively with others in an antagonistic situation; use appropriate interpersonal styles and methods to reduce tension or conflict between two or more people. Effectively manage one's time and resources to ensure that work is completed efficiently. Accomplish tasks by considering all areas involved, no matter how small; showing concern for all aspects of the job; accurately checking processes and tasks; being watchful over a period of time. Set high standards of performance for self and others; assume responsibility and accountability for successfully completing assignments or tasks; self-impose standards of excellence rather than having standards imposed. Assimilate and apply new job-related information in a timely manner. Clearly convey information and ideas through a variety of media to individuals or groups in a manner that engages the audience and helps them understand and retain the message.
Sedentary - Exerting up to 10lbs. occasionally or negligible weights frequently; sitting most of the time.
that Children’s Health provide for our patients and employees makes this an enjoyable place to be. As a system, there is a lot of room for professional and personal growth, with opportunities to further your education and your career.
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