Sr Marketing Specialist- Service Line Job

Children's Health - Marketing Careers

Job Number: 51468

Location: Dallas, TX

Date Posted: 6-19-2017



The position serves as a service line marketing consultant/partner to internal clients at Children's Medical Center to inform and engage internal and/or external targeted audiences and achieve business objectives. This position may develop strategic marketing solutions and communication/implementation plans to address business objectives and challenges. These solutions may include comprehensive marketing plans and fully utilize partnerships and consultation with hospital business entities engaged in the planning, implementation and achievement of strategic and tactical deliverables. Internal and external audiences and communication channels may vary depending on the desired outcome.


Minimum of five years related experience such as marketing, communications, public relations, agency or related field, required.


Four-year Bachelor's degree or equivalent experience, required

Graduate or professional work or advanced degree; or equivalent experience, preferred


Requires in-depth professional knowledge and practical/applied expertise in own discipline and basic knowledge of related disciplines within the broader professional field

Has knowledge of best practices and how own area integrates with others; demonstrates awareness of the industry, including regulatory, evolving customer demands, and the factors that differentiate the organization in the market

Acts as a resource for colleagues with less experience; may lead projects with manageable risks and resource requirements

Solves complex problems and takes a new perspective on existing solutions; exercises judgment based on the analysis of multiple sources of information

Impacts a range of customer, operational, project or service activities within own team and other related teams; works within broad guidelines and policies

Works independently, receives minimal guidance

Explains difficult or sensitive information; works to build consensus


Effectively lend marketing expertise while communicating organizational objectives, key messages and proper positioning to achieve business objectives. Must possess excellent project management skills, thought leadership and good verbal and written communication. Position will work closely with creative services and other marketing partners in the implementation of communication deliverables.

Develop strategic marketing/communication plans for business partner initiatives. Effective plans will include situation analysis, key objectives, messaging, strategies, target audiences, communication vehicles and methodology for measurement of marketing deliverables.

Build and sustain strong, effective relationships with peers, business partner leadership and internal partners. Foster collaboration in order to gain the necessary depth and understanding required to deliver effective marketing consultation and communications. Must be able to discern appropriate requests from those that do not fit within scope of work or organizational strategy and objectives.

Serve as the marketing representative to specific brands or service lines as assigned. This position will act as marketing counselor, solutions provider and customer service representative to these key audiences.

Specific Knowledge, Skills and Abilities:

Use appropriate interpersonal styles to establish effective relationships with customers and internal partners; interact with others in a way that promotes openness and trust and gives them confidence in one's intentions.

Translate strategic priorities into operational reality; align communication, accountabilities, resource capabilities, internal processes, and ongoing measurement systems to ensure that strategic priorities yield measureable and sustainable results.

Identify and drive organizational and cultural changes needed to adapt strategically to changing market demands, technology, and internal initiatives; catalyze new approaches to improve results by transforming organizational culture, systems, or products/services.

Vividly communicate a compelling view of the future state in a way that helps others understand and feel how business outcomes will be different when the vision and values become a reality.

Interact with others in a way that gives them confidence in one's intentions and those of the organization.

Demonstrate a poised, credible, and confident demeanor that reassures others and commands respect; convey and image that is consistent with the organization's vision and values.

Clearly and succinctly convey information and ideas to individuals and groups; communicate in a focused and compelling way that captures and holds others' attention.

Provides feedback, instruction, and development guidance to help others excel in their current or future job responsibilities; plan and support the development of individual skills and abilities.


Light - Exerting up to 20 lbs. occasionally, 10 lbs. frequently, or negligible amounts constantly and may require walking or standing to a significant degree.

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