Do you enjoy developing content strategy and writing articles or biographies to meet those strategic objectives? Do you understand SEO and how to write articles that meet search engine standards? Do you like the variety of writing to both B2C and B2B audiences? If so, this is the job for you! In this position, you will develop health and wellness content for use across various channels (i.e., digital, print, social, etc.). Content will be used on a local and national level, and will be based on research and interviews.
The following describes the basic position duties that an employee MUST be able to perform for this role. This information is intended to be descriptive of the key responsibilities of the position. The list of essential functions below DOES NOT identify all duties performed by any single person in the position.
Requires in-depth professional knowledge and practical/applied expertise in own discipline and basic knowledge of related disciplines within the broader professional field
Has knowledge of best practices and how own area integrates with others; demonstrates awareness of the industry, including regulatory, evolving customer demands, and the factors that differentiate the organization in the market
Acts as a resource for colleagues with less experience; may lead projects with manageable risks and resource requirements
Solves complex problems and takes a new perspective on existing solutions; exercises judgment based on the analysis of multiple sources of information
Impacts a range of customer, operational, project or service activities within own team and other related teams; works within broad guidelines and policies
Works independently, receives minimal guidance
Explains difficult or sensitive information; works to build consensus
JOB SPECIFIC RESPONSIBILITIES:
Using brand standards, effectively communicates potentially complex medical language into easily understandable consumer friendly messages for target audiences that will achieve business objectives. Must possess superior project management skills and written communication ability for traditional and emerging communication channels.
Ensures that projects are completed with high quality, on time and on budget and that deliverables are effective with intended audience and for the organization while also being progressive.
Develops departmental content strategy and communication plans for initiatives, issues and events with high complexity. Effective plans will include situation analysis, objectives, strategies, messages to be conveyed, target audiences, vehicles for messages and methodology for measurement of success of communication. Conducts an ongoing assessment of communication needs
Builds strong, effective relationships with peers, vendors and internal partners in a manner that represents Children's Health positively and fosters collaboration in order to gain the necessary depth required to deliver effective communications.
Basic AP style knowledge with the ability to create attention-grabbing copy, particularly headlines, subheads and leads. Good grammar, and spelling are required
Minimum 7 years of previous work experience in internal, employee or corporate, non-profit or agency communications positions and excellent writing skills required
Four-year Bachelor's degree or equivalent experience required
Bachelor's degree in Journalism, Public Relations, Marketing, Communications, English or related field preferred
Specific Knowledge, Skills and Abilities:
Clearly convey information and ideas through a variety of media to individuals or groups in a manner that engages the audience and helps them understand and retain the message.
Ensure that the customer perspective is a driving force behind business decisions and activities; craft and implement service practices that meet customers' and own organization's needs.
Develop and use collaborative relationships to facilitate the accomplishment of work goals.
Identify and understand issues, problems, and opportunities; compare data from different sources to draw conclusions; use effective approaches for choosing a course of action or developing appropriate solutions; take action that is consistent with available facts, constraints, and probable consequences.
Take prompt action to accomplish objectives; take action to achieve goals beyond what is required; be proactive.
Deal effectively with others in an antagonistic situation; use appropriate interpersonal styles and methods to reduce tension or conflict between two or more people.
Effectively manage one's time and resources to ensure that work is completed efficiently.
Accomplish tasks by considering all areas involved, no matter how small; showing concern for all aspects of the job; accurately checking processes and tasks; being watchful over a period of time.
Set high standards of performance for self and others; assume responsibility and accountability for successfully completing assignments or tasks; self-impose standards of excellence rather than having standards imposed.
Assimilate and apply new job-related information in a timely manner.
is such a privilege. It is one of the top pediatric hospitals in the country. The opportunities available to you for education and career advancement are virtually limitless. Once people in the community find out where you work, they are eager to share their Children’s Health experiences and the impact it had on their lives.
Amy, RN, BSN, AE-C
Clinical Research Coordinator