Executes the full scope of consumer-centric digital marketing efforts across the organization. Reports to and works closely with the senior director of Digital Strategy to develop and execute progressive strategies that drive patient acquisition and engagement and plays a key role in evaluating and managing the success of those endeavors. Leads a team in strengthening the Children’s Health online consumer experience, ultimately fulfilling our organization’s mission of making lives better for children.
Typically manages professional staff and/or team leaders over multiple teams
Typical span of control: Administrative 8-10, Clinical 10-13, Support Services 11-13; e.g. Admin: Fin, IT, Legal, HR, Public Affairs; Support Services: EVS, Security, Engineering, Food Services;
Accountable for the performance and results of a team or multiple teams within own discipline
Adapts unit plans and priorities to address resource and operational challenges
Provides guidance, coaching, and feedback to team leaders on effective management techniques
Makes employment decisions for the team, seeking direction from more senior leaders on more complex situations
Decisions are guided by policies, procedures, and functional priorities; receives guidance from a higher-level manager on high-impact decisions
Monitors quality metrics and changes in practice that impact clinical, financial, or operational outcomes and develops action plans to address areas for improvement
Provides guidance to others as needed for non-routine and/or complex problems/situations
Monitors and manages a budget for defined area of responsibility
JOB SPECIFIC RESPONSIBILITIES:
Lead a team of 6-7 digital marketers and editors, with various levels of experience and talent to deliver the business results while creating an environment that allows team members job satisfaction and career development opportunities
Develop strategies to grow visits and goal completion while optimizing return on marketing investment for childrens.com
Focus on creating the optimal user experience on childrens.com for patient families, prospective patient families and refereeing physicians.
Work with and/or manage external agencies that will perform various roles in constant improvement of childrens.com user experience and effectiveness in driving site metrics
Work with and/or manage online marketing agencies that use various tactics, including Paid Search, Retargeting, Content marketing and SEO to accomplish our digital marketing objectives.
In collaboration with our email team, grow our internal database of potential and existing customers through innovative and cost effective strategies on and off the core .com platform
Support the overall effort and lead the digital strategy for marketing initiatives which may be originated by various arms of the CH marketing team such as events, social, PR, or other.
Work cross functionally across the entire CH organization to deliver the best online experience across all consumer-facing digital sites, apps or portals.
Review and suggest content enhancements for website – work closely with content strategists, service line marketing, and email marketing team on collective content strategy and execution
Work with our agency to provide accurate weekly, monthly and ad hoc reporting and use these metrics to identify areas of improvement, opportunities for additional tactics and other insights to the organization.
Regularly report on the success of the digital marketing programs
Represent the digital marketing team to both other marketing groups and to the rest of the organization to advise, take in requirements and generally assist the organization in anything related to digital marketing or digital experience
Minimum of 3 years of experience managing people in an enterprise environment Required
Minimum of 8 years of digital marketing experience required
Experience managing the strategy, build and ongoing maintenance of large scale enterprise website(s) required
Four-year Bachelor's degree or equivalent experience required
Graduate or professional work or advanced degree; or equivalent experience preferred
Specific Knowledge, Skills and Abilities:
Set high standards of performance for self and others; assume responsibility and accountability for successfully completing assignments or tasks; self impose standards of excellence rather than having standards imposed.
Use appropriate interpersonal styles to establish effective relationships with customers and internal partners; interact with others in a way that promotes openness and trust and gives them confidence in one's intentions.
Maintain effectiveness when experiencing major changes in work responsibilities or environment; adjust effectively to work within new work structures, processes, requirements, or cultures.
Identify and understand issues, problems, and opportunities; compare data from different sources to draw conclusions; use effective approaches for choosing a course of action or developing appropriate solutions; take action that is consistent with available facts, constraints, and probable consequences.
Ensure that the customer perspective is a driving force behind business decisions and activities; craft and implement service practices that meet customers' and own organization's needs.
Clearly convey information and ideas through a variety of media to individuals or groups in a manner that engages the audience and helps them understand and retain the message.
is such a privilege. It is one of the top pediatric hospitals in the country. The opportunities available to you for education and career advancement are virtually limitless. Once people in the community find out where you work, they are eager to share their Children’s Health experiences and the impact it had on their lives.
Amy, RN, BSN, AE-C
Clinical Research Coordinator