Digital Marketing Manager Job

Children's Health - Marketing Careers

Job Number: 51470

Location: Dallas, TX

Date Posted: 2-21-2017



Executes the full scope of consumer-centric digital marketing efforts across the organization. Reports to and works closely with the senior director of Digital Strategy to develop and execute progressive strategies that drive patient acquisition and engagement and plays a key role in evaluating and managing the success of those endeavors. Leads a team in strengthening the Children’s Health online consumer experience, ultimately fulfilling our organization’s mission of making lives better for children.


Typically manages professional staff and/or team leaders over multiple teams

Typical span of control: Administrative 8-10, Clinical 10-13, Support Services 11-13; e.g. Admin: Fin, IT, Legal, HR, Public Affairs; Support Services: EVS, Security, Engineering, Food Services;

Accountable for the performance and results of a team or multiple teams within own discipline

Adapts unit plans and priorities to address resource and operational challenges

Provides guidance, coaching, and feedback to team leaders on effective management techniques

Makes employment decisions for the team, seeking direction from more senior leaders on more complex situations

Decisions are guided by policies, procedures, and functional priorities; receives guidance from a higher-level manager on high-impact decisions

Monitors quality metrics and changes in practice that impact clinical, financial, or operational outcomes and develops action plans to address areas for improvement

Provides guidance to others as needed for non-routine and/or complex problems/situations

Monitors and manages a budget for defined area of responsibility


Lead a team of 6-7 digital marketers and editors, with various levels of experience and talent to deliver the business results while creating an environment that allows team members job satisfaction and career development opportunities

Develop strategies to grow visits and goal completion while optimizing return on marketing investment for

Focus on creating the optimal user experience on for patient families, prospective patient families and refereeing physicians.

Work with and/or manage external agencies that will perform various roles in constant improvement of user experience and effectiveness in driving site metrics

Work with and/or manage online marketing agencies that use various tactics, including Paid Search, Retargeting, Content marketing and SEO to accomplish our digital marketing objectives.

In collaboration with our email team, grow our internal database of potential and existing customers through innovative and cost effective strategies on and off the core .com platform

Support the overall effort and lead the digital strategy for marketing initiatives which may be originated by various arms of the CH marketing team such as events, social, PR, or other.

Work cross functionally across the entire CH organization to deliver the best online experience across all consumer-facing digital sites, apps or portals.

Review and suggest content enhancements for website – work closely with content strategists, service line marketing, and email marketing team on collective content strategy and execution

Work with our agency to provide accurate weekly, monthly and ad hoc reporting and use these metrics to identify areas of improvement, opportunities for additional tactics and other insights to the organization.

Regularly report on the success of the digital marketing programs

Represent the digital marketing team to both other marketing groups and to the rest of the organization to advise, take in requirements and generally assist the organization in anything related to digital marketing or digital experience


Minimum of 3 years of experience managing people in an enterprise environment Required

Minimum of 8 years of digital marketing experience required

Experience managing the strategy, build and ongoing maintenance of large scale enterprise website(s) required


Four-year Bachelor's degree or equivalent experience required

Graduate or professional work or advanced degree; or equivalent experience preferred

Specific Knowledge, Skills and Abilities:

Set high standards of performance for self and others; assume responsibility and accountability for successfully completing assignments or tasks; self impose standards of excellence rather than having standards imposed.

Use appropriate interpersonal styles to establish effective relationships with customers and internal partners; interact with others in a way that promotes openness and trust and gives them confidence in one's intentions.

Maintain effectiveness when experiencing major changes in work responsibilities or environment; adjust effectively to work within new work structures, processes, requirements, or cultures.

Identify and understand issues, problems, and opportunities; compare data from different sources to draw conclusions; use effective approaches for choosing a course of action or developing appropriate solutions; take action that is consistent with available facts, constraints, and probable consequences.

Ensure that the customer perspective is a driving force behind business decisions and activities; craft and implement service practices that meet customers' and own organization's needs.

Clearly convey information and ideas through a variety of media to individuals or groups in a manner that engages the audience and helps them understand and retain the message.

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