Media Relations Specialist Job

Children's Health - Public Relations and Communications Careers

Job Number: 54549

Location: Dallas, TX

Date Posted: 6-8-2018

Description:

The Children’s Health Communications Team is looking for a full-time Specialist for Media Relations/External Communications.

This position is responsible for developing and implementing the content, social and media relations programs for the Children's Health system.

The role is responsible for the following:

  • Strategic and tactical support to external communications team
  • Serves as a primary contact and on-call liaison with various media (i.e. external television, radio, newspaper, online news outlets OR social media outlets) to circulate articles that support the system's public relations objectives
  • Oversees media interviews with hospital staff, patients and families
  • Assists with crisis media relations activities as needed
  • Ensures all interviews and photography are HIPAA-compliant
  • Coordinates and tracks regular submission of system awards and new hire announcements/promotions
  • Crafts thoughtful messaging to support pitch strategy
  • Develops talking points and briefing documents for expert interviews as necessary
  • Maps content timeline and manages throughout the year; coordinates with Social Media Specialist to ensure content alignment
  • Researches major local and national news trends and shares with broader communications team
  • Maintains and regularly updates content database
  • Leads drafting proactive pitch notes and press materials; pitches local, regional, national and trade media regularly

Qualifications:

  • At least 4 years of experience in corporate communications or public relations agency is required
  • Four-year Bachelor's degree or equivalent experience is required


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